Driving Brand Momentum: Creative Campaigns That Resonate and Build Stronger Connections

As we step into 2025, it’s the perfect time to round up and celebrate the remarkable brand campaigns launched this past year, testament to the dynamism of Accor’s unrivalled brand portfolio. From celebrating milestones such as ibis’s 50th anniversary to new campaigns for Raffles Hotels & Resorts, Sofitel, MGallery, we have launched campaigns that honor our heritage while boldly reimagining the future of hospitality, consistently bringing to life our brands’ unique visions and identities.