Beyond the check-in desk, a digital revolution is fundamentally reshaping hospitality, demanding leaders rethink core systems like the PMS. Consequently, decisions around PMS and distribution strategies are fundamental to competitiveness, guest experience, and profitability. Zsuzsanna Albrecht explores common pitfalls, emerging trends, and key strategies in this exclusive interview. Discover invaluable insights on tech selection, future-proofing, and distribution for sustainable growth.
