Cvent announced that MICE sourcing volume through its online channels set new record highs in 2024, surpassing pre-pandemic numbers for the first time. Last year, $16.5 billion (£13.1 billion) of MICE business volume was sourced through the Cvent Supplier Network, one of the world’s largest MICE hotel and venue sourcing marketplaces. $577 million (£456.5 million) in confirmed bookings revenue came via Cvent-owned Venue Directory, a leading platform for sourcing and booking MICE business in the UK and across Europe, exceeding previous pre-pandemic records by 75%.
