Hotels are generating more guest feedback than ever, with the number of reviews continuing to rise across platforms. Recent data from Customer Alliance shows that review volume in July 2025 was 5.4% higher than in July 2024, reflecting how quickly guest voices are multiplying and shaping the industry. This aligns with wider trends, with industry insights reporting that 97% of hotel guests consult reviews before booking, highlighting how central feedback has become in the decision-making process.
