How Hotels Will Integrate AI-Driven Sustainability: Insights from Leading Industry Analyses

Artificial Intelligence (AI) has soared in popularity over the past three years, rapidly transforming multiple industries. Among the most promising developments is the convergence of AI with sustainability in the hospitality sector. Leading industry reports and forward-looking white papers highlight how hotels will harness AI-driven sustainability to redefine operations, guest...

Top 10 Reasons Hoteliers Are Ditching Fragmented Contactless Technologies for a Unified Guest Journey

Today’s guests expect more than just a clean room and friendly service; they want a simplified, digital-first journey from booking to check-out. But many hotels still rely on a patchwork of legacy systems and multiple tech vendors to manage crucial touchpoints like digital hotel check-in, ID verification, payment pre-authorisation, digital...

My Top CX Predictions for 2026 and How to Make Them Come True

It’s that time of year when I write articles featuring my customer service and customer experience predictions and trends. This year’s predictions were featured in two separate articles for my weekly Forbes column. For our subscribers and followers, I’ve combined the lists with actionable ideas for bringing the predictions to...

Repositioning for Value: The Strategic Role of Hotel Turnarounds in Thailand

Thailand’s hospitality sector is entering a new cycle where value creation is driven by asset reinvention rather than organic market recovery. The post-pandemic rebound has exposed structural gaps in competitiveness and product differentiation, while a new generation of design-conscious, digitally enabled and experience-driven travelers is reshaping demand. At the same...

How Intelligent Systems Will Drive Hotels Into The Future

If the last decade of hospitality tech was defined by gathering data, the next era will be defined by what that data can finally do on its own. Despite years of digitization, the industry’s operating model has mainly remained analogue, relying on staff to act as the “middleware” manually bridging...