Bob W, the tech-powered hospitality provider, has signed a lease for its first property in Sweden, marking a major step in its European expansion and completing its presence across all four Nordic capital cities.The seven-storey property, a former hotel located in Stockholm’s vibrant city-centre district of Norrmalm, will undergo comprehensive refurbishment works to transform it into a Bob W building. The operator has partnered with forward-thinking Swedish landlord, Altira, to convert the site located on the corner of Döbelnsgatan and Kammakargatan into a design-led, tech-powered space, with practical completion expected in summer 2025.
