Expedia Group unveiled its study highlighting the preferences of the growing Asian middle class, expected to reach 3.5 billion people and make up two-thirds of the world’s middle class by 2030[1]. The study provides travel industry professionals with the context to better serve the increasing number of mass-affluent [2] (meaning middle-upper income) travelers from Asia and tailor offerings to their preferences. Conducted in partnership with Atomik Research, the study surveyed 4,000 respondents across Asia (China, India, Indonesia, Singapore, and Vietnam).
