The article argues hotels should prioritize AI discoverability over transaction infrastructure, as being recommended by AI systems is the gating factor for bookings.
Understanding the Profit Picture: HotStats CEO Michael Grove at ITB Berlin
HotStats CEO explains why revenue growth doesn't always translate to stronger margins due to rising costs and evolving guest expectations.
The Wolseley Hotels to Launch with Flagship Property in New York
The 76-room flagship will occupy a 1905 landmark building near Bryant Park and introduce The Wolseley restaurant to the US market.
The Always-Reply Future: A Conversation with TrustYou at ITB Berlin
TrustYou's CEO envisions moving from fragmented guest communication to unified conversational AI that maintains context across all channels and touchpoints.
Hyatt Announces Signing of Agreement for Hyatt Place Ahmedabad Nikol, Expanding Its Essentials Portfolio in India
The 140-key property, developed by Golden Buildcon, will include a ballroom and meeting spaces in Gujarat's commercial hub.
The One Word to Describe What You Do for Your Customers
The author advocates distilling your customer problem-solving into one word for marketing clarity, using "retention" and "inconsistency" as examples.
a&o significantly expands its International Sales team with 3 Strategic Appointments
Europe's largest hostel group hires three sales managers for France, UK, and Scandinavia, targeting 75-80% occupancy rates and 600,000+ overnight stays.
ITB 2026 Recap: Turn Real Hotel Data into Unreal Performance
Michael Grove will analyze the gap between hotel revenue growth and profit margins using global data, sharing strategies to optimize both metrics.
The 2026 Revinate Hospitality Benchmark report is live — with channel-level insights
The report analyzed 2.8 billion emails and 4.3 million calls globally, revealing newsletters achieve 33.6% open rates and cart abandonment campaigns convert at 5-6%.
100 Years of Solitude: AI and Hotel Commercial Optimization
The author draws parallels between García Márquez's novel and how hotels repeatedly face new technology waves, from websites to Google to AI, requiring constant adaptation to remain discoverable.
