My Top CX Predictions for 2026 and How to Make Them Come True

It’s that time of year when I write articles featuring my customer service and customer experience predictions and trends. This year’s predictions were featured in two separate articles for my weekly Forbes column. For our subscribers and followers, I’ve combined the lists with actionable ideas for bringing the predictions to...

Repositioning for Value: The Strategic Role of Hotel Turnarounds in Thailand

Thailand’s hospitality sector is entering a new cycle where value creation is driven by asset reinvention rather than organic market recovery. The post-pandemic rebound has exposed structural gaps in competitiveness and product differentiation, while a new generation of design-conscious, digitally enabled and experience-driven travelers is reshaping demand. At the same...

How Intelligent Systems Will Drive Hotels Into The Future

If the last decade of hospitality tech was defined by gathering data, the next era will be defined by what that data can finally do on its own. Despite years of digitization, the industry’s operating model has mainly remained analogue, relying on staff to act as the “middleware” manually bridging...

Donna Rae Garff Marriott, Cherished Wife, Mother, Grandmother, and Community Leader, Passes Away at Age 90

Marriott International announces with deep sadness the passing of Donna Rae Garff Marriott, a woman of grace, faith, and unwavering devotion to family. Mrs. Marriott passed away peacefully on December 30, 2025, surrounded by loved ones. She and J.W. "Bill" Marriott, Jr., Chairman Emeritus of Marriott International, recently celebrated their...