Saudi Arabia’s 171,650 key hotel market set to expand with 94,500 rooms in the pipeline as visitor growth races towards a new 150 million target

The number of hotel rooms in Saudi Arabia is set to expand materially from an existing stock of 171,650 keys, with around 94,500 additional rooms currently under construction or at advanced planning stages, following a stellar year in which the Kingdom’s travel and tourism industry expanded by 32%. The hotel...

AI in Hospitality: The 2025 Reality and the 2026 Horizon

The hospitality industry has entered an AI-defined era faster than most anticipated. Discovery, distribution, guest behavior, and hotel operations are shifting at a pace that renders traditional strategies outdated before they reach full implementation. The gap between hotels that adapt and those that hesitate shows in performance metrics and, more...

JLL’s 2026 Global Hotel Investment Outlook forecasts robust investment growth driven by strengthening debt markets, record capital availability and renewed investor confidence

JLL’s Hotels & Hospitality Group announced today has released its annual Global Hotel Investment Outlook, forecasting a continued robust increase in global hotel investment volumes for 2026. The report identifies that strong debt markets, record dry powder and reestablished confidence in the sector’s resilience are creating optimal conditions for accelerating...