Amidst global economic and geopolitical uncertainty, hotel operators across Asia Pacific expect profitability to remain stable, trending upwards at a moderate level in 2026. According to JLL’s (NYSE: JLL) APAC Hotel Operators’ Sentiment Survey 2025/2026, respondents have revealed a cautiously optimistic outlook, aggregately predicting gross operating profits to increase between two and six percent year-on-year in 2026.
