Traditionally, luxury hospitality has been defined by private villas and opulent lobbies, lush, exotic locations, white-glove service, exclusive amenities, grand rooms with panoramic views and lavish finishes, plush bedding, and impossibly high thread-count sheets. And while Michelin-grade meals and a standing appointment at a spa fit for the set of The White Lotus might still be high on a guest’s wish list for their next luxury getaway, this segment of travel now finds itself in a period of significant transformation.
