Ahead of the UK hosting some of the biggest music tours and sporting events this summer, Airbnb reveals the impact of ‘Tour Tourism’, which contributes an estimated £28 billion annually to the UK economy1. As consumers prioritise spending on experiences over material goods – with spend on travel, entertainment and hospitality/leisure up 5.7%, 3.5% and 2.8% respectively year-on-year2 – hosting on Airbnb enables towns and cities to benefit from welcoming additional visitors during concerts, sporting events and cultural festivals.
