Absolute Hotel Services Middle East & Africa (AHS MEA) is proud to announce the signing of a landmark hotel and branded residences management agreement with EGYGAB Developments for its lifestyle resort project Masaya, located in Sidi Abdelrahman on Egypt’s North Coast. The agreement introduces U Hotels, one of AHS’s signature lifestyle brands, to one of the region’s fastest-growing resort destinations.The agreement includes operating and managing a 108-key hotel, 82 branded residences, and 7 branded luxury villas, positioning Masaya as the first fully integrated resort on the North Coast to be managed entirely under the U Hotels brand.The partnership brings AHS’s global expertise spanning Asia, Europe, and the Middle East into a project redefining resort living in Egypt. U Hotels, known for its design-led approach and service flexibility, will oversee all hotel services, guest experiences, and residence operations across the U Masaya resort, ensuring a unified and seamless hospitality…
