Aethos, Europe’s fastest-growing lifestyle hotel brand has acquired Yayem, an experiential members’ club and travel app for modern-day explorers. Members will have unparalleled access to design-led member spaces at Aethos destinations, a vibrant global community, and bespoke retreats around the world — all powered by one Aethos mobile app. This strategic move aims to enhance the member experience through Yayem’s cutting-edge technical platform and Aethos’ network of hotels, clubs, and experiences.
