For the longest time, hotels have been the main centers of gravity in the hospitality industry. Everything is changing nowadays as people invest more and more in experiences instead of places. This whole concept of Experience Economy is making the last generations, like Millennials and Gen Z, spend more on unique and tailored attractions, often engulfed in local communities. A hotel is no longer an ultimate goal, but rather the gateway into a broader ecosystem of impressions. This redefines the role of hoteliers and developers: from constructing buildings to shaping experiences.
