Finding Your Guests in the ChatGPT Data, Most Hotel Budgets Are Agreed but Few Are Owned, The HR Playbook for Competing with Alternative Stays

Friday brought Martin Soler on what OpenAI’s Signals data shows about who uses ChatGPT for information-seeking and what it means for ChatGPT ad placements, Muhammad Tanveer’s Revenue Provenance Ladder for testing whether hotel budgets are owned or merely agreed, and Merrick P. Dresnin’s HR playbo…