In the year that Meliá Hotels International celebrates its 70th anniversary, the company is taking a decisive step in the evolution of its brand portfolio with the relaunch of SOL by Meliá—its first major holiday brand and one of the most emblematic in its history. The announcement comes to life with the reopening of Sol Arona Tenerife, the first hotel fully redesigned under the new brand concept, setting the tone for a new generation of hotels created for unforgettable holidays.
