Markos Chaidemenos of Canaves Collection on Family Leadership, Nature, and Sustainability

Canaves Collection is a family owned luxury hospitality group rooted in Santorini, with a portfolio built around the island’s dramatic caldera views, volcanic landscape, and the intimacy of boutique scale. In this Brand Insiders conversation, CEO Markos Chaidemenos explains how Canaves began as a family business back in 1983 and why, even as the brand has evolved, it remains anchored in people, place, and a service culture that prioritises real warmth over performance.