U.S. hoteliers are struggling to increase revenues in 2025, as rooms revenue (the largest source of revenue for hotels) increased by just 0.8% during the first half of the year, according to CBRE’s August 2025 edition of Hotel Horizons®. Given the expected slowdown in U.S. lodging performance during the second half of 2025, CBRE’s forecast for the annual growth in RevPAR is just 0.1%.
