The Pacific Asia Travel Association (PATA) today released its Annual Tourism Monitor 2025, highlighting the remarkable recovery of international visitor arrivals (IVAs) across the Asia Pacific region. According to the report, IVAs in 2024 reached 647.9 million across 46 destinations, marking a 24.1% increase from the previous year and reaching a 91.9% recovery rate compared to pre-pandemic levels seen in 2019.
