For the second consecutive week, average daily rate (ADR) rose at the rate of inflation, up 2.6% for the period ending 11 October 2025. As a result, U.S. revenue per available room (RevPAR) rose 0.6%, marking the industry’s first weekly increase since the end of August. Occupancy, however, fell for a 16th straight week, with the most recent decline (-1.4 percentage points) half of what had been seen in the previous fortnight (~2.5ppts).
