Lamington Group’s first white paper, The Emergence of the Conscious Traveller, has been published, showing that 88% of travellers now factor sustainability into their travel bookings, with millennials and Gen Z at the forefront of this change. Lamington Group, a B-Corp and the forward-thinking hospitality company behind room2 hometels, is setting a new standard in sustainable travel – meeting the needs of the modern traveller who is conscious, values-led and willing to spend more on ethical experiences. The white paper features case studies and examples of best-in-class sustainability initiatives from hospitality companies worldwide, as well as Lamington’s own insights and how the group delivers on these demands. In brief, these are:
