Europe’s tourism sector is entering a decisive decade, challenged by climate change, geopolitical instability, technological advancements, demographic shifts and evolving traveller expectations. These trends make long-term planning increasingly complex while raising the need for resilience and adaptive strategies. To help destinations navigate this complex landscape, the European Travel Commission (ETC) has published Future Proofing European Tourism Through Scenario Planning and Strategic Foresight, a study that looks at the forces shaping tourism and possible futures to 2035.
