That the persona of Donald Trump stirs strong emotions is clear. The same can be said about his policies. In particular his trade policy is seen by many non-Americans as an attack on long-standing friendships. The way Trump forces countries into (trade) concessions rubs so many the wrong way that they no longer view the U.S. as a reliable ally. In that light, economic shifts are taking place with major consequences, including for the number of visitors to the United States—and therefore for the U.S. hospitality sector.
