At the heart of Midtown Manhattan, Refinery Hotel isn’t just a luxury lifestyle hotel—it’s a hub for innovation. By adopting LodgIQ’s revenue management system early on, the hotel didn’t just optimize pricing—it unlocked a new role for revenue leaders. For Michelle Sharma, Commercial Director at Refinery, LodgIQ became the catalyst that allowed her to move beyond revenue management, rate changes and pickup reports—and into a more strategic, cross-functional leadership role. With more time, sharper insights, and smarter recommendations, Michelle has redefined what revenue management can be.
