Virtuoso Challenges Misperceptions to Reveal the U.S. as a Top Destination, Travellers Seek Out Advisors for Safety, Boomers Lead the Charge against Overtourism and Wander Women Assert Their Influence

Virtuoso, the leading global network specializing in luxury and experiential travel, has drawn upon its extensive network of travel agencies and advisors, preferred partners and high-net-worth/ultra-high-net-worth clientele to determine what’s new and next in luxury travel. The latest findings offer a clear view into what’s driving the industry in 2025 and what to expect through the rest of the year and beyond. Revealed during the 37th annual Virtuoso Travel Week in Las Vegas – revered as “the Fashion Week of Luxury Travel” – Virtuoso based its findings on its data warehouse of (US) $90 billion in transactions and an ongoing series of advisor and consumer surveys.