How Local Activations and Community Engagement Drive Hotel Success

I used to treat ADR and RevPAR as gospel—twin pillars holding up the temple of “successful” hotel management. Then a six‑year‑old shuffled into our lobby, laced his fingers through Santa’s glove, and whispered that we were the only place he’d get to meet the Big Guy this year. In that moment another KPI muscled its way onto my dashboard: emotional equity.