Bleisure has been a buzz word since well before the pandemic, but since that event catalyzed the adoption and acceptance of remote and hybrid work, the notion of blending traditionally disparate travel segments has taken on a whole new, and lucrative, meaning. Entering 2025, though, the concept of combining business and leisure – hence the portmanteau bleisure – no longer really encompasses all the different travel behaviors and sources of revenue that hotels can activate.
