The Ascott Limited has debuted its first property under the lyf (short for live your freedom) brand in Paris, with the opening of lyf Gambetta Paris. Building on an experience-led social living concept that has been growing in demand, the opening of lyf Gambetta Paris closely follows the recent openings of lyf East Frankfurt and lyf Schönbrunn Vienna in Europe. Upcoming European openings have already been announced in London, Glasgow, and Manchester, with further developments expected in Australia, China, Japan, the Philippines, Thailand, and Singapore. These openings support Ascott’s ambition of growing its lyf portfolio to 150 properties worldwide by 2030.
