At HITEC 2025 in Indianapolis, we sat down with Natalie Kimball, Vice President of Strategic Accounts for Americas and EMEA at Shiji Group, to explore the evolving role of hotel content management, data accuracy, and distribution, particularly in the complex Chinese market. Natalie also shared her candid views on AI in hospitality, the importance of operational control, and the risk of losing the entry-level roles that built today’s industry leaders.
