This launch marks Ruby Group’s first step into the Greek market, further expanding its presence across the Southern Europe region with a new Lean Luxury hotel in central Athens. Set just off Omonia Square, one of the city’s most vibrant and historically rich neighbourhoods, the 114-room hotel will introduce Ruby’s signature relaxed, design-forward concept to one of Europe’s most dynamic tourist destinations. The project is being developed with Primetown Development, a Ruby Group partner known for its expertise in transforming urban real estate into high-quality hospitality space – a focus that aligns seamlessly with the Group’s own strategic approach to smart, design-driven conversions.
