Artificial intelligence is rapidly changing how hotels engage with visitors. From my perspective, it offers powerful new avenues for personalized connection. At a recent Radisson Hotels event, RADFEST, I shared compelling insights on the pivotal role of guest data, including reputation, review, and survey information. This data, I believe, is becoming the cornerstone of effective AI-driven personalization in hotels. Understanding this is key to crafting truly resonant guest experiences and helps us maintain a competitive edge in a dynamic market.
