While business travel drives critical business outcomes, it can also come with challenges for organizations and employee travelers alike. These challenges can sometimes make the pursuit of the “perfect business trip” seem like a distant fantasy. Yet, it is an aspiration the industry can work to achieve — with travel managers identifying various technological innovations that can reduce friction and drive trip success. This is according to new research released today by the Global Business Travel Association (GBTA), the world’s largest business travel association, in partnership with Direct Travel, Spotnana, and Troop.
