If hotel management were football, your brand would be your crest – the reason your fans come to the stadium, what moves them, the pedigree of your club or the pride of a nation. It’s more than just a logo or tagline; it’s the reason guests choose your hotel – the “why” behind every booking. However, when the bank account takes a hit, especially during low seasons or when a new hotel is just at kick-off, it can be tempting to resort to quick tactics to fill rooms. After all, any money is good money, right?
