Greece retained its 5th position as a top hotel investment destination in CBRE’s 2025 Hotel Investor Intension Survey supported by strong tourism trends and a growing luxury hotel segment. Greece registered 36.0 million international arrivals in 2024, up from 32.7 million in 2023, a growth of 9.8%, while travel receipts increased to € 20.6 billion in 2024 from € 19.7 billion in 2023 (+4.3%), excluding the cruise sector which contributed € 1.1 billion in 2024, an increase of 31.2% compared to 2023. The number of 5-star hotels and hotel rooms in Greece increased during the period 2019 – 2024 by 37% and 22% respectively and the 4-star sector by 14% and 8% respectively. According to data released in March 2025 by the Research Institute for Tourism indicated that the hotel sector generated an estimated total net revenue of € 11.5 billion in 2024 of which 40% by the 5-star sector and 39% by the 4- star segment. Compared to 2023, revenue at the 4-5-star segments increased by 9.9%, while the …
