Today, Virgin Hotels London-Shoreditch proudly completes its phased transformation, and Richard Branson is in town to celebrate the grand reveal. Located at 45 Curtain Road, the 120-bedroom hotel boasts a rooftop pool and unveils 14 stunning new suites. The opening celebrations will provide a first-look at Hidden Grooves, a brand-new hi-fi listening bar that pays homage to Virgin’s roots in music, featuring a studio-album-themed cocktail menu, light bites and an extensive vinyl collection.
