Today Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions with regards to the social and ecological impact of travel. With insights from 32,000 travelers in 34 countries, and amid growing discussion of the impact of tourism on destinations, the research concludes that, for the first time, more than half of travelers (53%) are now conscious of travel’s impact on communities as well as the environment, and that two thirds (69%) now want to leave places better than when they arrived.
