Event-Driven Demand Boosts Hotel Profitability in Key U.S. Markets

Hotels in the United States recorded moderate yet meaningful gains across key performance indicators, according to HotStats February data. Total Revenue per Available Room (TRevPAR) rose by 6.1%, while Gross Operating Profit per Available Room (GOPPAR) increased 6.5%. The Gross Operating Profit Margin (GOP%) also saw a slight improvement, up 0.1 percentage points.