“In a rapidly evolving landscape…” – This Chat-GPT siren seems to be the most frequently used phrase of the past year and immediately makes me question the content that follows. However, we can all reluctantly relate to the statement and the Communications function is no exception. While the AI wave has flooded our daily lives, changing how we work and what we communicate, other societal trends and consumer behaviors continue to prompt (pun intended) fundamental changes within corporate communications.
