With the rise of social media and online review platforms, understanding the rapidly evolving factors that influence the competitiveness of destination has become transparent for tourism authorities aiming to attract and retain visitors. Thanks to a pioneering framework for assessing the evolution of destination competitiveness developed by Dr Emily Chen, Dr Jie Wu and Professor Dan Wang of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU), and Professor Bela Stantic of the School of Information and Communication Technology at Griffith University, destination managers now have new insights into strategies for enhancing destination competitiveness and tourist satisfaction.
