Hoteliers could see 12% increase on room rates by selling their best features or services

New research from technology innovators Amadeus explores what travelers are looking for from a trip and how technology can make those ambitions come true. The report – Travel Dreams – draws on input from 6,000 travelers from US, China, India, UK, France and Germany to understand how they choose where to visit, how they want to book and what factors most impact a trip once they are on the road.