The EHL Hospitality Business School Food and Well-being Trend Report spotlights how changing consumer priorities—greater health awareness, environmental challenges, and shifting cultural expectations—are transforming the role of food in our lives. More than mere sustenance, food today is viewed as a driver of holistic well-being, embracing both the pleasure it provides (hedonia) and the sense of purpose, connection, and health that underpins it (eudaimonia).
