SH Hotels & Resorts, the parent company of award-winning brands including 1 Hotels, Baccarat Hotels, and Treehouse Hotels, is celebrating its 10th anniversary by officially rebranding as Starwood Hotels, reviving the iconic global brand created nearly 30 years ago by Barry Sternlicht, one of the most innovative and influential leaders in modern hospitality. Along with this bold change, Starwood Hotels is poised for significant growth in 2025, with more than 40 properties open or in development across its three brands on four continents.
