Vignette Collection is writing the next chapter in its ’A Means For Good’ story through a global partnership with the World Literacy Foundation. Announced today, IHG’s fast-growing collection brand will directly support the foundation’s mission to eradicate illiteracy by 2040. Meaningful initiatives hosted in the neighbourhoods of Vignette Collection hotels including pop-up libraries and literacy programs will champion change within the communities of the hotel’s localities and around the world. The partnership comes as a direct response to increased consumer consciousness about traveling responsibly as 82% say it is important to choose a hotel brand that operates responsibly1.
