In this week’s episode of the Hotel Moment podcast, Casper Overbeek, Chief Product Officer at citizenM, joins Revinate CMO Karen Stephens, detailing a seemingly obvious approach to guest loyalty for hotels looking to capitalize on brand affinity — a subscription model. Successful subscription models exist outside of the hospitality industry and drive revenue for brands that customers are willing to pay to use, and Casper explains why this works for hotels too, especially at citizenM.
