The Bench rebrands AHIF as FHS Africa under unified Future Hospitality Summit portfolio

The Bench, a global leader in hospitality investment events, is rebranding the Africa Hospitality Investment Forum (AHIF) as Future Hospitality Summit Africa (FHS Africa). Doing so brings AHIF, Africa’s most influential tourism investment conference, under The Bench’s flagship Future Hospitality Summit, or ’FHS’ brand, aligning it with FHS Saudi Arabia and the Dubai-based FHS World. This evolution is a response to a growing appetite for hospitality investment spreading across the whole Middle East and Africa (MEA) region.