In an official visit to the Kingdom, UN Tourism Secretary-General Zurab Pololikashvili celebrated its achievements in growing tourism and making the sector a pillar of economic diversification and sustainable growth. According to the latest UN Tourism data, Morocco welcomed 17.4 million international tourists in 2024, a 20% increase on 2023, making it the most-visited country in all of Africa. Ms. Fatim-Zahra Ammor, Minister of Tourism Handicrafts and Social and Solidarity Economy for the Kingdom, shared the official data, and outlined the prospects for the years ahead, with Morocco set to co-host the 2030 FIFA World Cup and the 35th edition of the African Cup of Nations (AFCON-2025).
