U.S. hotel revenue per available room (RevPAR) hit the skids in the week ending 11 January 2025, falling 13.2% year over year after a 14.9% gain in the week prior. Declines were seen in both occupancy and average daily rate (ADR), which can be attributed to a holiday hangover. Unlike last year, this week was the first full week back to work and school after the holidays and like normal, it was a slow travel week as people got back to their normal routines.
