The International Tourism in Switzerland Conference, hosted by EHL Hospitality Business School on November 22, 2024, addressed the significant decline in Switzerland’s ranking as a tourist destination—from 5th in 1950 to 28th in 2022. The conference aimed to understand the reasons behind this change, explore future evolutions and develop strategies to influence this trend. Various tourism stakeholders, including policymakers, industry experts and academics, gathered to discuss the current state of international tourism in Switzerland. The discussions covered a wide range of topics, from tourism policies and digital transformation to the impact of COVID-19 on cities and sustainability initiatives.
